LevelStock.com: The Lordz Partner With Thwapr to Make It Easy for Fans to Share Music Videos on Mobile Devices

Thwapr, Inc. (OTCBB: THWI), a mobile video sharing service for mobilizing and monetizing branded content, today announced its partnership with The Lordz , the legendary punk/hip-hop pioneers from Brooklyn, N.Y. which became the first band to adopt the Thwapr Share to Phone program. The Lordz will be the first band to utilize Thwapr's technology to engage its fans on mobile devices, social networks and the band's Website.

Thwapr's Share to Phone technology allows music videos to be shared from a mobile device or the band's Website to any other mobile device, as well as to fans' social networks such as Facebook or Twitter. With no download or app necessary, supporters can share the music videos for "The Brooklyn Way" featuring Everlast and "Outlaw" featuring Tim Armstrong with anyone, anywhere -- delivering a mobile video experience that is unmatched today.

"We have always strived to be innovators with our music, our art and the technology we use to connect with our fans," said The Lordz founder Mike "Mr. Kaves" McLeer. "Thwapr is an amazing way for us to stay in touch with fans before and after shows in a way no one else is able to match, and the Share to Phone feature helps our existing fans socialize and share our music with their friends in a simple and easy way."

Thwapr's patent-pending Share to Phone technology optimizes video in real time to "fit" the target mobile device to ensure every fan of The Lordz receives the best possible Web experience on his/her phone. Fans can share a rich video experience with anyone who has a Web-enabled mobile device, a population that's expected to reach more than 1 billion people by 2013.

"Mobile video provides a high level of engagement and extends the life of existing content to mobile," said Bruce Goldstein, founder and CEO of Thwapr. "Thwapr provides the Lordz with an opportunity to provide an unmatched experience for music fans and also gives the band an easy way to see what video content their fans are connecting with by measuring pass along as it happens."

To see the Share to Phone feature in action, visit www.thelordz.com/video and click the Share to Phone icon below the "The Brooklyn Way" video.

About Thwapr, Inc.

Founded in 2007, Thwapr is a mobile video sharing service that allows brands to mobilize and monetize content, extending its distribution reach while delivering the highest possible quality and user experience regardless of device, network or carrier. Founded by digital video pioneers from Apple, Avid and MTV, Thwapr's patent-pending "Share to Phone" technology is revolutionizing mobile video, while also revitalizing traditional media by incorporating branded mobile video into print, broadcast, billboards and radio. A cloud-based solution that does not require a download or app, Thwapr is making mobile video sharing easy, fast and fun for the hundreds of millions of consumers with Web-enabled mobile devices. For more information about Thwapr, please go to http://corp.thwapr.com, visit Thwapr at www.twitter.com/thwapr or become a fan at www.facebook.com/thwapr.

Notice Regarding Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new products and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in Thwapr's annual report on Form 10-K for the most recent fiscal year, Thwapr's quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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