Passionate Pet Announces Partnership with Cesar Milan

"We are thrilled to be working with Cesar Milan and provide his retail merchandise at Passionate Pet," said John Dunn, President and CEO of Passionate Pet. "Cesar has a unique approach to dog training, as he focuses on education and training of pet owners as well as their pets."

Passionate Pet is the exclusive location for the Cesar Milan Dog Psychology Outreach Center. "It's nice to be associated with a retailer that understands the quality and educational value of the Cesar Milan product lines," said Milan. "I am pleased to lend my name and advice to a company like Passionate Pet that supports rescue and adoption causes while saving the lives of animals."

The Dog Whisperer's training philosophy of exercise, discipline and affection have proven effective. Passionate Pet uses positive reinforcement techniques in all its dog training classes.

The Mission Viejo, Calif. superstore will also feature a Cesar Milan Dog Psychology Outreach Center and showcase a "Dog Whisperer" specialty retail area. Milan is expected to be on hand at the superstore's grand opening, scheduled for Fall 2011.

About Passionate Pet, Inc.

Passionate Pet, Inc. (OTCBB:PPET.OB - News) is a pet retailer that offers a combination of premium pet supplies, boarding, day camp, training, grooming and spa services to discerning pet owners and their treasured companions. The Company's mission is to create a fun and exciting experience for its customers and their pets while providing an excellent return on investment for shareholders. Success will be achieved through continued growth of Passionate Pet's launch store in Irvine, Calif., while targeting optimal locations for expansion. The Company has been approached to develop retail locations in other parts of the United States, and those will be explored with the intent of developing protected territories.

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