Visualant Releases First Demonstration Unit

The demonstration unit was built by the RatLab LLC technology team under contract from Visualant. This demo unit marks the end of a three-year development program. The SPM technology is based on low-cost, high-speed, light-based security and quality control solutions for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and process control applications. The patent-pending technology uses controlled illumination with specific bands of light, to establish a unique spectral signature for both individual and classes of items. When matched against existing databases, these spectral signatures allow precise identification and authentication of any item or substance.

The size of a smart phone, the demonstration unit not only showcases the powerful authentication and diagnostic capabilities of the SPM technology, it also illustrates one form the technology can take as Visualant begins to move its transformative technology into the marketplace.

Ron Erickson, Visualant CEO, said, "It is a thrill to be able to move out of the laboratory and into the market with our Spectral Pattern Matching technology. Jim Gingo and his TransTech team now have a stunning new technology to introduce to the security and authentication marketplace. Visualant's strategy over the next 18 to 24 months is to generate combined annual revenue in the range of $35 to $50 million from the sale and licensing of the SPM technology, growth in sales of the TransTech product lines and additional acquisitions."

To obtain more information or arrange a demonstration of the Visualant SPM technology, please contact TransTech Systems via email at demo@ttsys.com or call 1-888-843-3643 and ask for Jim Gingo or Jeff Kruse.

About Visualant, Inc.

Visualant, Inc. develops low-cost, high-speed, light-based security and quality control solutions for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and process control applications. The patent-pending technology uses controlled illumination with specific bands of light, to establish a unique spectral signature for both individual and classes of items. When matched against existing databases, these spectral signatures allow precise identification and authentication of any item or substance. This breakthrough optical sensing and data capture technology is called Spectral Pattern Matching (SPM). SPM technology can be miniaturized and is easily integrated into a variety of hand-held or fixed-mount configurations, and can be combined in the same package as a bar-code or biometric scanner.

Through its wholly owned subsidiary, TransTech Systems, Inc., the Company provides security and authentication solutions to security and law enforcement markets throughout the United States.

Safe Harbor Statement

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements (within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934) regarding us and our business, financial condition, results of operations and prospects. Forward-looking statements in this press release reflect the good faith judgment of our management and are based on facts and factors currently known to us. Forward-looking statements are subject to risks and uncertainties, and actual results and outcomes may differ materially from the results and outcomes discussed in the forward-looking statements as a result of either the matters set forth or incorporated in this press release generally or certain economic and business factors, some of which may be unknown to and/or beyond the control of Visualant, Inc. Specifically, we are exposed to various risks related to our revenue projections, our need for additional financing to support our technology development, acquiring or investing in new businesses and ongoing operations, the sale of a significant number of our shares of common stock could depress the price of our common stock, the market price of our common stock may be volatile, and we may incur losses in the future. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. We do not undertake, and we expressly disclaim, any obligation to revise or update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of the press release.

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